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The limitations of qualitative market research
Qualitative research is crucial in understanding consumer responses to products and media. However, qualitative research techniques rely on consumers self-reporting what they think, feel, and believe.
The results from your research often require exhaustive analysis to identify natural biases and inaccuracies. Even with machine learning tools increasing efficacy, these analyses may contain further biases, making it difficult to draw effective insights that help you understand consumer preferences and make better strategic decisions.
The power of neuroscience in consumer research
Consumers make most of their decisions unconsciously. They can’t always express why they prefer a particular design or product, or why it makes them feel a certain way.
EEG technology is being used by companies across the world who want real-time responses.
EMOTIV’s portable EEG headsets measure brainwaves with millisecond accuracy — providing real insights into how someone feels about your products or media. Our EEG headsets are simple to use and can be used anywhere — allowing research opportunities that were once impossible.
By combining neuroscience and qualitative research, you can truly measure consumers’ preferences.
Interview of Olivier Oullier
PhD Professor of Behavioral and Brain Sciences on the Future of Consumer Behavior at L’Oreal’s Luxury Lab
Whitepaper
Breaking Brain Research Out of the Lab
- Why Labs are bad for brain research
- EMOTIV – redefining brain research with remote EEG
- The dynamic benefits of remote EEG
- Examples of remote EEG in action
EMOTIV Performance Metrics
EMOTIV measures various performance metrics directly from your brain activity, providing accurate insights into what consumers think or feel about your products or media.
Excitement (EX)
Engagement (EN)
Stress (ST)
Cognitive Load (CO)
Interest (IN)
Focus (FO)
Proven neuroscience insights across key sectors
EMOTIV has worked with prominent brands in automotive, design, advertising & marketing, media, gaming, human factor design, and more to provide insights that have improved their products or user experiences.
User Experience
& Digital Design
Advertising,
Media and Design
Learning, Development
& Training
Neuromarketing research made easy with EMOTIV
EMOTIV’s EEG headsets are revolutionizing neuromarketing research. Not only do they measure brain waves with millisecond accuracy, but they’re simple to use, non-invasive, and portable – allowing consumer research opportunities that were once impossible.
Request a Demo
No limitations
EMOTIV’s wireless EEG headsets can be used anywhere for a truly customer-centric experience
Innovate faster
Real-time brain insights allow you to accurately understand human behavior and make informed strategic decisions faster.
Scale your insights
Conduct consumer research at scale, and obtain diverse, global data sets with our crowdsourced data collection.
Let’s uncover what consumers really think – better yet, let’s uncover what they feel
EMOTIV’s Research Service is here to assist you in every step of your neuroscience research journey.
How EMOTIV’s Research Service works:
Step 1
Experiment Design
A team of behavioral and neuroscience experts will build a bespoke experiment for your research
Step 2
Data Collection
We’ll conduct EEG data collection with participants ensuring you receive quality brain data.
Step 3
Data Analysis
EMOTIV’s data scientists analyze the brain data and provide you with accurate insights so you can make informed strategic decisions.
Request a DemoLeading publications where EMOTIV has been featured
Organizations who have trusted EMOTIV for their EEG
research, insights and product development
